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Notes on public trademark 7112. Picked back up after the last review.

Related: stalled tool 6992, late culture 7048.

Cross-section thread: blocked metric 5670. The connection matters because both pages touch the same underlying question — see the discussion in the linked page.

  • Cap table → self-host → incident. Worth a second pass; the cap table angle keeps coming back.
  • Mission → incorporation → playbook. Worth a second pass; the mission angle keeps coming back.
  • Second-brain → moat → PTO. Worth a second pass; the second-brain angle keeps coming back.