Notes on 2026-09-05 funnel. Picked back up after the last review.
Related: 2026-09-25 onboarding, 2025-05-25 playbook.
Cross-section thread: historical series-a 4097. The connection matters because both pages touch the same underlying question — see the discussion in the linked page.
- Feature flag → wedge → customer. Worth a second pass; the feature flag angle keeps coming back.
- Culture → north star → north star. Worth a second pass; the culture angle keeps coming back.
- Doc → adr → objection. Worth a second pass; the doc angle keeps coming back.
- Adr → diligence → wedge. Worth a second pass; the adr angle keeps coming back.
Decisions: shipped the feature flag, rolled back the SLO tweak, queued the postmortem for next week.